THE BRIEF
Create a promotional animation for the final days of Arny Praht's summer sale.
THE CHALLENGE
Two things were coming to an end: summer and the seasonal collection.
I needed one simple image that could communicate both.
THE VISUAL LANGUAGE
An airport felt like the perfect setting. After all, summer holidays and departures go hand in hand.
I turned flight departure boards into displays featuring Arny Praht bag models, while an airport baggage carousel became a way to introduce the products.
LAST CALL FOR SUMMER
The end of the sale became a departure.
One last chance to catch your favourite bag before summer takes off.
CREDITS
Concept · Art Direction · Collage · Animation · Sound Design